Marketing Automation - CXM Customer Experience Marketing

Marketing & Sales Automation

Our Marketing Automation as a Service (MAaaS) provides organizations the power and features of a best-in class automation platform and the experience to deliver results at a fraction of the cost of comparable platforms and resources. CXM gives you all of the benefits of enterprise marketing automation including built-in CRM and 3rd- Party Integrations with the experience to develop customized programs that fit your needs.

VisitorID Identifies More Leads

Think about this: 98% of web visitors remain anonymous because they don’t fill out forms. VisitorID uses reverse IP lookup to identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers – effectively doubling or tripling the number of leads that can be harvested from your existing web traffic.

Dynamic Forms Built for Conversion

Build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. Our dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS. You can even map fields from 3rd-party and native forms.

Landing Pages that Convert

Build powerful landing pages and landing page funnels that transform visitors into leads. Drive more conversions with dynamic web content that changes based on visitors’ interests and attributes. We create pages with a sleek WYSIWYG interface and point and click components. Deliver results quickly without a developer and without touching your website.

Analytics

Integrated ROI tracking abilities that make it possible for you to measure the effectiveness of individual campaigns or marketing channels. Leads can be assigned to campaigns by landing page, UTM code, or referring website and then tracked until they become opportunities and customers. Once closed, the platform automatically attributes sales numbers to the campaign the lead was associated with and calculates your ROI. It also includes Google AdWords integration that allows for complete ROI monitoring from one place that allows you to better attribute ROI to specific campaigns. This feature allows for superior campaign management, monitoring and reporting.

Workflow for Better Engagement

Our powerful but easy-to-use rules engine simplifies marketing automation. We use workflows to engage leads at critical points in their unique buying process. Receive a list of the day’s hottest leads right in your inbox, and act at just the right time to convert to sales. Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your sales funnel with powerful tools built to convert leads to sales.

Behavioral-Based Email Automation

Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.

Built-in and 3rd-Party CRM

Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process. Of course, you can always two-way sync data between CXM and your 3rd-party CRM of choice.

Get Blogging in Minutes

Launch a blog in no time flat with a convenient blog builder that allows you to manage and publish posts with ease. Extend the reach of your content with RSS email syndication that automatically sends new posts to a list at preset intervals, and a built in widget that makes it easy for visitors to share your content on social media.