Buyer Persona Development

Buyer personas are representations of your ideal customer. They are research based, grounded in data and facts from actual interviews with recent clients and may even include feedback from people who deferred a purchase decision or purchased a competitive service. Properly constructed, buyer personas dig deep to reveal the attitudes, feelings and goals that motivate customers during the buyer journey.

Customer Journey Mapping

A customer journey (or buyer journey) encompasses all the steps users, prospects or customers go through in engaging with a company as they consider a product or service and then become users of these products and services. The ideal result of a customer journey is that as a brand or company, you’re offering a unique, helpful, frictionless experience for your buyers and what you do and how you do it allows you to stand apart from your competitors. We consolidate the user journeys into easy-to-understand tools that we and your business can use to design the right experiences for your customers. These tools are very powerful and can influence many elements of your overall marketing strategy, including content, tactics, technology and staffing decisions.

Website Consulting

We provide website and SEO assessments. We help to optimize your content for search engines, promote your website in the right ways and implement Google Analytics. We can integrate with most Content Management Services (CMS) to keep your website continuously updated with your products & services, news, events and current promotions. We can maintain and update all your website content and help you with a website rebranding strategy.

Email Marketing

Email marketing is still one of the most powerful tools in your marketing toolbox. We design and develop both the copy and creative to get the word out to your target contacts and we manage and maintain your various contact lists. We can manage your existing email portal or replace it with our full featured email automation platform. We’ll help you craft an email strategy that builds your influence, reach and close rate while keeping you in compliance.

Pay-Per-Click (PPC) Consulting

Consulting and management for PPC campaigns including Google Adwords, Bing Ads and Facebook with integration into our automation platform for ROI tracking. We can help you with keyword research, keyword grouping, ad text, landing pages and measurement to insure your strategy matches your business priorities.

Content Design and Production

We can design, provide content creation and delivery/project management for events, email campaigns, blogs, newsletters, social media posting, whitepapers, e-books, infographics, datasheets, case studies, press releases, corporate messaging and video production; website & pay-per-click (PPC) consulting.

Partner Marketing Content

We design and implement highly customizable programs for organizations that market and sell through a partner network. We can deliver many content types, provide campaign management and automation platform integration. We can create complete campaigns in a box, executive briefs, product brochures, checklists, reusable logos & images, success stories, landing pages, dynamic forms, emails, promotions and SEO optimization to help your partners drive more leads and close more business.

Event Management

We can manage every aspect of your events from inception to execution including reporting and lead management. Events like lunch & learns, executive roundtables and tradeshow campaigns can be integrated with our automation platform to streamline promotion, follow-ups and ROI measurement. Other elements involved may include; dynamic forms, email, print, social media, presentations, speaker engagement, management of marketing development funds (MDF) and event venue.